Give Aloha, Foodland's Annual Community Matching Gifts Program, was created in 1999 to honor Foodland’s founder, Maurice J. "Sully" Sullivan and continue his legacy of giving back to the community. Each year during the month of September, customers are encouraged to make a
donation at Foodland to their favorite participating Hawaiʻi non-profit organization.
For more information on the Give Aloha Program or how to donate,